Our Vision and Strategy is to create and develop products and solutions that have a sustainable positive effect on the world.

We develop our products with solutions in mind that are always adding a value to every good or service we provide. We constantly push the limits of conventional thinking by utilizing our corporate culture of staying humble and thinking outside the box in an unconventional way to provide solutions to problems consumers face every day. The JOKER Group is known for thinking in solutions.

We develop, manufacture and provide unique innovative and branded niche products as well as related marketing tools in a highly professional ready-to-market package to our customers; we possess and defend a leading position in these niche segments and with this strategy aim to secure sustainable and long term entrepreneurial success and financial return on our investments.