During the January 2014 Hong Kong Toy Fair, the JOKER-Group has received the highest attendance from Buyers since the opening of the showroom in 1998. The showroom featured many innovative novelties, especially in the field of play-compounds. Many items have found the selection into the portfolio of renowned retailers such as Wal Mart, K-Mart, Toys R us and many others. Among the hottest items are the “SLIMY Squeeze Heads” and the collectible concept “Monsters and Zombies in my SLIMY.”